American Public Media + StreamGuys

SMARTCPM NETWORK

Maximizing Revenue for Public Media

The SmartCPM Network provides a turnkey sponsorship opportunity - designed specifically for public media - that helps maximize the value of digital inventory while maintaining your mission and values.

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BENEFITS OF SMARTCPM

  • local

    BUILT AND TESTED LOCALLY

    The SmartCPM Network was born out of a recognition by APM, its own local public media organizations, and StreamGuys that the challenges faced by local publishers are unique. Pressure to maximize value from their largest digital assets collides with the desire to preserve the user experience that makes public media special. How does SmartCPM achieve this?

  • safety

    BRAND SAFETY

    Creative that sounds like it belongs on public media from sponsors that meet standards

  • execution

    TURNKEY EXECUTION

    Little to no station resources needed from partners who already work with StreamGuys to start

  • ADVANCED ATTRIBUTION

    ADVANCED ATTRIBUTION

    Data from Magellan.AI that paints a picture of the public media audience and its engagement with sponsor messaging

WAYS TO PARTICIPATE

REVENUE AND PARTNERSHIP MADE EASY

By tapping into the technical expertise of StreamGuys, the sales channels of APM and the consideration that both give to the needs of public media, publishers can quickly and easily enjoy the benefits of the SmartCPM Network.

CONTRIBUTE INVENTORY ON YOUR TERMS

  • Livestream, podcasts, in-market, out-market. Any chosen channels that have unsold impressions can earn local publishers 50% of net revenue

  • APM will facilitate sales and collections while StreamGuys will generate monthly reports and payments to publishers

LOCALIZED IMPRESSIONS FOR YOUR TEAMS

  • Get access to APM podcasts – including the Marketplace portfolio – to sell to your local sponsors. Turnkey ad operations and reporting are included in a simple wholesale rate

  • Future access to content from other members of the network for localized sales will provide additional opportunities for your underwriting teams

Logo of Alaska Public Media with stylized letters 'A' and 'K' in black and red, and the text 'Alaska Public Media' below.
Logo of Minnesota Public Radio with a blue circle and black text.
KERA logo with red and pink speech bubble design
Logo of Cincinnati Public Radio featuring colorful abstract shapes and the text 'Cincinnati Public Radio'
KVCR Public Media logo in black text on a white background.
Baltimore Public Media logo with the tagline 'Community Amplified'.
Black background with a large brown letter 'W' on top and the word 'SPR' in white capital letters below
Logo for WIK, a media company in Quad Cities and Dubuque.
WOSU Public Media logo with stylized text in green and purple on a white background.
Logo of Marketplace with a stylized checkmark and mountain design in blue, yellow, and green next to the word 'MARKETPLACE' in gray text.
The word 'WHY' written in large blue letters on a plain white background.
Black lightning bolt symbol with the bold letters 'SBS' beside it, on a white background.
Logo of Public Broadcasting with a stylized 'W' in blue and green, and the words 'Public Broadcasting' in blue text.

REACH OUT TO GET STARTED

Connect with your customer service representative at either APM or StreamGuys to learn how your organization can join us in the SmartCPM Network or click the button below for more information.

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